Shelley Dignum

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Shelley Dignum

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  • My work

Samples of my work

Novice to pro

Novice to pro

Novice to pro

How my team delivered a scalable onboarding framework that enhances usability, enabling users to adopt products more effectively.

Sandbox trial

Novice to pro

Novice to pro

How I led my team in a product-led growth initiative to nurture the prospective buyer journey more cost-effectively and scaled our outcomes for broader IBM Software use.

Reporting

Design patterns

Design patterns

Report example

How I used iterative, research-informed design to save a deal, increase customer investment, and establish a key user-centric pattern. 

Design patterns

Design patterns

Design patterns

Filter panel anatomy

How I reduced the design/delivery costs and timelines, and improved user experience across my product and IBM Software by establishing reusable design patterns and layouts.

“You consistently deliver high quality work and make my job so much easier.”


W. Accetta, Product Manager, IBM

Collaboration across disciplines has always been my thing

Collaboration across disciplines has always been my thing

Collaboration across disciplines has always been my thing

After my first product team experience at IBM, I wrote about my experience collaborating with developers. This post, initially published on Medium and later featured on the Design at IBM Medium page and the Software Technical website, sparked global discussions within IBM about fostering better cohesion between teams.

Read the blog

Collaboration across disciplines has always been my thing

Collaboration across disciplines has always been my thing


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